Privacy Policy

This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit or make a purchase from our website, www.mysmartswimwear.com ("Site").

 

COLLECTION OF PERSONAL INFORMATION

During your visit to the Site, certain information about your device, such as web browser details, IP address, and cookies, is automatically collected. We also gather information about your interactions with the Site, including viewed web pages and products, referral sources, and engagement metrics. This information, referred to as "Device Information," helps us optimize and enhance your browsing experience. When you make a purchase or attempt to do so through the Site, we collect specific details from you, including your name, billing and shipping addresses, payment information, email address, and phone number. We refer to this information as "Order Information," which enables us to process your orders, provide order confirmations, and fulfill your requests.

 

UTILIZATION OF PERSONAL INFORMATION

We utilize the Order Information to process your orders, arrange shipping, facilitate secure payments, and offer order confirmations. Additionally, we may employ this information to communicate with you, screen for potential fraudulent activities, and provide relevant product or service updates based on your preferences. The Device Information assists us in improving and optimizing our Site, including generating analytics and assessing the effectiveness of our marketing and advertising campaigns.

 

DISCLOSURE OF PERSONAL INFORMATION

To enhance our services, we may share your Personal Information with trusted third-party service providers. These providers include Shopify, which powers our online store, and Google Analytics, which helps us understand customer behaviour on the Site. We may also disclose your Personal Information when required by law, in response to lawful requests, or to protect our rights.

 

ADVERTISING PRACTICES

We may employ your Personal Information to deliver targeted advertisements and marketing communications that we believe may interest you. You have the option to opt out of targeted advertising through various platforms.

 

YOUR RIGHTS

If you are a resident of the European Economic Area (EEA), you have certain rights regarding your personal information. You can request access to your personal data, seek its correction, update or deletion, or exercise other rights by contacting us through the information provided below.

 

DATA RETENTION

We retain your Order Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

 

UPDATES TO THIS PRIVACY POLICY

We may periodically update this Privacy Policy to reflect changes in our practices, legal obligations, or for other operational reasons. We encourage you to review this Policy to stay informed about how we handle your personal information.

 

CONTACT US

For any questions, concerns, or complaints regarding our privacy practices, or to exercise your rights under applicable data protection laws, please contact us admin@mysmartswimwear.com